front cover of
Beretta E. Smith-Shomade
Rutgers University Press

 2013 Choice Outstanding Academic Title

Television scholarship has substantially ignored programming aimed at Black audiences despite a few sweeping histories and critiques. In this volume, the first of its kind, contributors examine the televisual diversity, complexity, and cultural imperatives manifest in programming directed at a Black and marginalized audience.

Watching While Black considers its subject from an entirely new angle in an attempt to understand the lives, motivations, distinctions, kindred lines, and individuality of various Black groups and suggest what television might be like if such diversity permeated beyond specialized enclaves. It looks at the macro structures of ownership, producing, casting, and advertising that all inform production, and then delves into television programming crafted to appeal to black audiences—historic and contemporary, domestic and worldwide.

Chapters rethink such historically significant programs as Roots and Black Journal, such seemingly innocuous programs as Fat Albert and bro’Town, and such contemporary and culturally complicated programs as Noah’s Arc, Treme, and The Boondocks. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen.  Painting a decidedly introspective portrait across forty years of Black television, Watching While Black sheds much-needed light on under-examined demographics, broadens common audience considerations, and gives deference to the the preferences of audiences and producers of Black-targeted programming.

           

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front cover of Entitled to the Pedestal
Entitled to the Pedestal
Place, Race, and Progress in White Southern Women’s Writing, 1920–1945
Nghana tamu Lewis
University of Iowa Press

In this searching study, Nghana Lewis offers a close reading of the works and private correspondences, essays, and lectures of five southern white women writers: Julia Peterkin, Gwen Bristow, Caroline Gordon, Willa Cather, and Lillian Smith. At the core of this work is a sophisticated reexamination of the myth of southern white womanhood.

Lewis overturns the conventional argument that white women were passive and pedestal-bound. Instead, she argues that these figures were complicit in the day-to-day dynamics of power and authorship and stood to gain much from these arrangements at the expense of others.

At the same time that her examination of southern mythology explodes received wisdom, it is also a journey of self-discovery. As Lewis writes in her preface, “As a proud daughter of the South, I have always been acutely aware of the region’s rich cultural heritage, folks, and foodstuffs. How could I not be? I was born and reared in Lafayette, Louisiana, where an infant’s first words are not ‘da-da’ and ‘ma-ma’ but ‘crawfish boil’ and ‘fais-do-do.’ . . . I have also always been keenly familiar with its volatile history.” Where these conflicting images—and specifically the role of white southern women as catalysts, vindicators, abettors, and antagonists—meet forms the crux of this study. As such, this study of the South by a daughter of the South offers a distinctive perspective that illuminates the texts in novel and provocative ways.

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front cover of Watching While Black Rebooted!
Watching While Black Rebooted!
The Television and Digitality of Black Audiences
Beretta E. Smith-Shomade
Rutgers University Press, 2024
Watching While Black Rebooted: The Television and Digitality of Black Audiences examines what watching while Black means in an expanded U.S. televisual landscape. In this updated edition, media scholars return to television and digital spaces to think anew about what engages and captures Black audiences and users and why it matters. Contributors traverse programs and platforms to wrestle with a changing television industry that has exploded and included Black audiences as a new and central target of its visioning. The book illuminates history, care, monetization, and affect. Within these frames, the chapters run the gamut from transmediation, regional relevance, and superhuman visioning to historical traumas and progress, queer possibilities, and how televisual programming can make viewers feel Black. Mostly, the work tackles what the future looks like now for a changing televisual industry, Black media makers, and Black audiences.

Chapters rethink such historically significant programs as Roots and Underground, such seemingly innocuous programs as Soul Food, and such contemporary and culturally complicated programs as Being Mary Jane and Atlanta. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, Watching While Black Rebooted sheds much-needed light on under examined demographics, broadens common audience considerations, and gives deference to the preferences of audiences and producers of Black-targeted programming.
 
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